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case study

inKind

Unified Dining Rewards Platform Connecting 2,000+ Restaurants, Bars & Cafés

inkind
2,000+

Restaurants, Bars & Cafés on Platform

25%

Extra Value via Pre-Purchase Credits

Higher

Diner Repeat Visits & Loyalty Retention

Unified

Single App Across All Partner Venues

About the Client

inKind is a dynamic dining rewards platform connecting users with over 2,000 restaurants, bars, and cafés. Founded by Johann Moonesinghe, inKind offers diners the opportunity to earn cash back and perks through its app, making dining out more rewarding and accessible. By pre-purchasing dining credits or subscribing to the inKind Pass, users unlock even greater benefits like VIP treatment, priority reservations, and exclusive events. This platform not only enhances the dining experience but also supports local restaurants by fostering customer loyalty.

The Problem & Challenges

Traditional dining rewards programs were often complicated, leaving diners unaware of potential benefits and local businesses struggling to retain customers. Existing loyalty systems could be fragmented and difficult to navigate, leading to underutilization and a lack of customer engagement. inKind aimed to streamline the rewards experience, creating a solution that provides value for both diners and restaurant operators.

01

Fragmented Loyalty Programs

Many loyalty systems require multiple apps or cards, causing disorganization and frustration for diners.

02

Customer Awareness

Potential users were often unaware of dining rewards or how to access them, limiting app engagement.

03

Restaurant Participation

Encouraging local restaurants to join inKind required demonstrating the platform’s value and ease of integration.

04

Data Management

Ensuring secure management of user data while complying with privacy regulations posed significant challenges.

Our Solution

Webkorps developed a comprehensive, full-stack dining rewards platform for inKind that solved both sides of the marketplace equation, delivering a consumer experience that drives genuine loyalty and repeat dining, alongside a restaurant partnership model that generates upfront revenue and long-term customer relationships. Every feature was engineered for scale, security, and simplicity.

Unified Rewards Platform

Created an app that consolidates dining rewards across venues, allowing users to earn cash back seamlessly with each meal.

User-Friendly Interface

Designed an intuitive app interface, making it easy for diners to discover participating restaurants, redeem rewards, and navigate offers.

Monthly Bonuses and Pre-Purchase Options

Introduced monthly bonuses and incentives for pre-purchasing credits, offering up to 25% more value to users, which encourages repeat visits and loyalty.

Restaurant Partnership Program

Developed a program showcasing the benefits for restaurants, including enhanced marketing support and improved cash flow through prepaid credit models.

Technology Stack

The carefully selected technologies that power this platform.

Angular

Frontend Framework

Node.js

Backend Services

Ruby on Rails

API Layer

PostgreSQL

Primary Database

AWS

Cloud Infrastructure

NGINX

Web Server

Bootstrap

UI Framework

Sidekiq

Background Jobs

Redux

State Management

NMI / PayHub

Payments
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