Wendy's - Enhancing Customer Experience with New Features
Wendy's introduced innovative features to enhance customer experience and operational efficiency, including new restaurant designs and dynamic pricing strategies.
Challenges Faced
Increased Competition: The fast-food industry requires differentiation through superior service.
Operational Inefficiencies: Traditional layouts led to longer wait times.
Customer Engagement: More interactive features were needed to enhance engagement.
Dynamic Pricing Challenges: Implementing a dynamic pricing model requires careful management.
Solution:
Unlock the Power of Mobility
Global Next Gen Restaurant Design: Introduced a modern design standard featuring dedicated mobile order parking, in-restaurant pick-up shelving, and a new delivery pick-up window
This design enhances efficiency by improving kitchen capacity and reducing wait times for customers Dynamic
Pricing Implementation: Rolled out digital menu boards that allow for fluctuating prices based on demand, similar to ride-sharing models
This feature aims to optimize revenue while providing customers with promotions during off-peak hours
Enhanced Digital Ordering Features: Integrated self-order kiosks and mobile app enhancements that streamline the ordering process, making it easier for customers to place orders quickly and efficiently
Customer Engagement Initiatives: Launched marketing campaigns to educate customers about new features, particularly the benefits of dynamic pricing, ensuring transparency in how prices are determined.
Tech Stacks
Restaurant Management
Dynamic Pricing
Digital Ordering Systems